PRIVACY POLICY

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

2. How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:

• > Communicate with you.
• > Provide, optimize, and improve the Services.
• > Ensure the security and integrity of our Services.
• > Protect our rights, defend against legal claims, and comply with legal obligations.

Types of Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.

The following sections describe the categories and specific types of personal information we collect:

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• > Contact details: Including your name, shipping address, billing address, email address, and phone number.
• > Order information: Including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• > Account information: Including your username, password, and security questions.
• > Customer support information: The information you choose to include in communications with us, for example, when sending a message through the Services or contacting support.

Information We Collect Through Cookies (Automated Collection)

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, web beacons, pixels, and similar technologies. Usage Data may include:

• > Device Information: Unique device identifier, IP address, operating system, browser type, and device location data.
• > Browsing Information: Pages viewed, links clicked, time spent on pages, search terms, and interaction metrics.

Information We Collect Directly from You

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• > Companies who support our Site and Services, such as Shopify.
• > Our payment processors (e.g., Stripe, PayPal, Shopify Payments), who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders.
• > Online tracking and analytics technologies (e.g., Google Analytics).

3. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes subject to this Privacy Policy. Such circumstances may include:

• > With vendors or other third parties who perform services on our behalf: (e.g., IT management, payment processing, data analytics, order fulfillment, customer support, and cloud storage).
• > With business and marketing partners: Including Shopify, to provide targeted advertising and marketing services. Our business and marketing partners will use your information in accordance with their own privacy notices.
• > To comply with law: To comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
• > Corporate Transactions: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4. Cookies and Targeted Advertising

Our Site uses Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with the Services.

We may also use personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by using the opt-out links provided by the respective platforms (such as Google Ads or Facebook/Meta Ads) or by visiting the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info/.

5. Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

6. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

7. Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

• > Right to Know / Access: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
• > Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• > Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• > Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
• > Right to Opt-Out of Sale or Sharing: You may have a right to direct us not to "sell" or "share" your personal information or to opt-out of the processing of your personal information for purposes considered to be "targeted advertising".
• > Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• > Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

You may exercise any of these rights where applicable by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.

9. International Data Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States. Your personal information may also be processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information out of Europe or the UK, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

10. Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at: